You Tube is huge. People use YouTube, a LOT. YouTubers watch over 1 Billion (with a ‘B’) videos per day. They upload 40 hours of video every minute.
I mean really huge. This ComScore report shows Google properties (i.e. YouTube) serving more than twice the videos served by the next 9 runners-up combined. But these are small operations: Fox Interactive, Yahoo, Viacom Digital, Microsoft, Turner Network, Disney Online and ESPN.
And viewers search for videos on interesting topics. YouTube recently became the 2nd most searched site in the world, rivaling and surpassing Google searches.
If you are not tapping into this valuable stream of viewers, you are missing out. YouTube is free, and it’s easy to use. You can put up as many videos as you want and share them with the world.
The video title and the words you use in the description and video tags are included in the YouTube index. When people search for a phrase, if your video’s title, description or tags matches what they type in, they will find your video. You will get some of those one billion daily views.
Since YouTube is owned by Google, your videos have a good chance of showing in Google searches. Here are two YouTube videos that outrank Google’s own map listings, and are second only to a paid listing.
A video search result displays a thumbnail image on a page full of text results. Your videos will draw a lot of attention because of the added impact of the stand-out picture.
YouTube also encourages people to share your videos. This makes it possible for your viewers to post your video on their FaceBook wall or e-mail them to friends. YouTube lets you ‘embed’ your videos, which means you can put the video on your own web page.
Your next customers are on YouTube searching for videos, possibly about your service or product. Let’s go help them find your solution to their problem…
